Managing a business’s reputation requires a proactive approach as a strong reputation can be a shield against negative publicity. Here are some tried and tested strategies that work together to create a strong online reputation.
Do your research – Regularly checking search engines will help businesses understand where it ranks, as top-ranked pages are more likely to receive more sales. Understanding the brand and what is said online can also help create an effective reputation management plan.
Understand what your brand stands for – Powerful brands are those that are authentic and well-aligned to their target market’s needs. This involves creating quality content that interests the customer while encourages them to make a purchase.
Concentrate on creating a good reputation instead of fixing a bad one – A good reputation requires a proactive approach as it should assist a brand when negative publicity threatens the business. Strong brands project a clear message and this can sway a customer’s mind even when negative publicity says otherwise.
Use your tools – As the company maintains a healthy reputation it should monitor its online presence using different tools. Although reputation management firms are popular, simply checking social media notifications as they occur can help to manage negative feedback. Additionally, using private review websites has helped businesses manage negative reviews. Revdex.com, Yelp, and Tripadvisor have become popular options for customers to review businesses as businesses are quick to respond to customer feedback on these platforms.
Revdex is an online business directory that allows to report scam for a products and services. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews.