Written by: eTargetMedia
When it comes to email marketing, there are a variety of factors that directly correlate to a successful campaign.
Now, before you begin your email marketing campaign, ask yourself what goal you want to achieve by the end of this. Are you trying to increase your subscriber database? Do you want to generate high quality leads? Whatever your goal may be will correlate to the metrics that you’re going to want to track during your entire campaign.
Click-Thru Rate (CTR)
Your click-thru rate, or CTR, is one of the easiest metrics to track and also one of the most important also. Ask any marketer what metric they follow on a day-to-day basis and they’ll tell you CTR – it’s that crucial.
By measuring the CTR of your emails, you’ll be able to gain direct insight into how many people are looking and interacting with your emails. You’ll also be able to take those metrics and determine how to alter them to get more engagement from readers.
Bounce rates are essentially messages that could not be delivered to the recipient’s inbox. Now, there are typically “hard” bounces or “soft” bounces in email marketing. Hard bounces are caused by non-existent or deleted email addresses, while soft bounces are temporary problems such as an invalid email address or server issues.
These metrics play a crucial role in the success of your campaign. At eTargetMedia, we maximize our clients’ email marketing campaigns utilizing these metrics and numerous more to achieve the highest ROI on the market.