Display advertising has continually proven to be one of the most effective methods to reach your target market. Targeting has become more precise since the early days of display advertising, and networks have developed more methods to deliver targeted traffic to the advertisers who purchase it. If you want to harness the awesome power of display traffic, you need to make sure your ads are on point and deliver messaging that urges the user to action. Here are effective tips you can use to design banners like a pro.
What to Include
Banner advertising doesn’t leave you with the largest surface space to work with. Ads that try to cram too much text into a small space look obnoxious, and are often unreadable. Instead, try to focus on what customers might want to see. If you offer competitive pricing or free shipping, those might be effective words to place on the ad. Same with any rush delivery options you may offer. Immediate benefits are always great, especially if the consumer can walk away with something like a free report packed with relevant information.
Up the Relevancy
When a consumer clicks on an ad, she is showing interest in the product you’re marketing. You risk losing that potential customer if you complicate that interest with a lot of steps. Landing pages should be succinct, and it would benefit you to start with fewer form fields and work your way up. Remember, the fewest variables you have to control will give you the best results.
Bio: Ted Dhanik is the co-founder of engage:BDR. Ted Dhanik began his career growing MySpace.com, working with the founders to sell engaging advertising. Ted Dhanik currently practices direct marketing online, specializing in mobile and display advertising.