Market research isn’t just about aggregating consumer preferences; it delves into how various segments of the population think and behave. Segment analysis—by age, income level, education, and lifestyle—reveals patterns that overall data often masks. Understanding these segments offers a more detailed view of market trends and customer behavior. Take, for instance, the rise of e-commerce […]
Today’s political news stories often cite public opinion polls and surveys when covering specific issues and political candidates’ responses to them. These polls are often presented as indicators of the size of a candidate’s following leading into an election day. They are also seen as a form of propaganda to feed certain voters’ confirmation bias. […]
Opinion research is a valuable tool for understanding the thoughts and feelings of the public on political issues. By conducting surveys, campaign staffers and other interested parties can learn about the electorate’s views on a wide range of topics. One key to successful opinion research is identifying the right sample of people to survey. This […]
