Business Services

  • Maximizing the Reach of Your Ads
    Posted in: Business Services

    Advertisers need to expand their reach if they hope to keep profit margins high enough to continue doing business. This drives much of the innovation one sees in ads themselves, but more often than not reach comes down to expanding potential audience members. Brainstorming and researching new campaigns is expensive, but finding more traffic sources […]

  • Levi Strauss: A Clothing Success
    Posted in: Business Services

    By Samuel Phineas Upham Levi Strauss was a German-born clothing maker who found success selling heavy-duty pants made for work. Today, we would call them jeans and wear them to a club. People of yesteryear used them in factories and on farms. Fashion has certainly changed over time. Levi’s began operating in 1872 thanks to […]

  • Burberry: The Outfitter of Explorers and Businessmen
    Posted in: Business Services

    By Samuel Phineas Upham Thomas Burberry wanted to go from apprentice to professional, and was set to do so in grand style. The 21-year old opened his own clothing store in the town of Basingstoke in Hampshire, England. Within its first 14 years of business, the company began focusing on outdoor wear. It introduced gabardine, […]

  • How a Buy-Side Platform Works
    Posted in: Business Services

    Marketers with a campaign they want to display need quality placements to host their content. One could go site by site, asking for advertising space, but this is far more time-consuming than working with what is known as a buy-side platform. A buy-side platform can deliver high quality traffic, segmented by multiple demographics. It’s the […]

  • Use This Tip to Bump Your Mobile Advertising
    Posted in: Business Services

    Localization is one of the fastest growing aspects of the mobile market. Users are acting on offers quickly, and geotargeting has evolved at a rapid pace to keep up with these changes. As a result, localization, and localizing offers, has become one of the most important aspects of managing your mobile campaigns. With localization, you […]

  • Modern Office Design Ideas
    Posted in: Business Services, Tips & Advice

    Today’s worker has come to expect a unique work environment, and the right kind of improvements can do wonders to increase worker engagement. Being an attractive place to work is one of the key ideas behind building company culture, so an office with all the modern comforts is essential if you expect to retain quality […]

  • How to Use Display Advertising Like a Pro
    Posted in: Business Services

    Display advertising has continually proven to be one of the most effective methods to reach your target market. Targeting has become more precise since the early days of display advertising, and networks have developed more methods to deliver targeted traffic to the advertisers who purchase it. If you want to harness the awesome power of […]

  • Common Construction Claims
    Posted in: Business Resources, Business Services

    Summary: Construction disputes arise over all aspects of project management. Construction disputes are becoming even more common as the economy slowly drags itself out of a slump. Project managers are expected to accomplish more with fewer resources, and so are less willing to make compromises in other areas. There may be pressure to do a […]

  • How to Perform Competitive Research for Display Advertising
    Posted in: Business Services

    When you are launching a display advertising campaign, every aspect of your ad is crucial to achieving that conversion. If you can narrow down what works with your ads then you can sell more effectively. The best method you have for getting started in a new market is what your competition is doing, so competitive […]

  • Consult the Experts for Management Matters
    Posted in: Business Services

    Written by Lyle Charles It’s never easy being in charge of a construction company. As the saying goes, it’s lonely at the top and that’s never truer than when you’re overseeing a build. Aside from having to look after the physical structure itself, you need to take into consideration all the people you’re responsible for […]